ABOUT JORDAN KELLY
I’m Jordan Kelly – a “veteran” operative in the arena of formal business-winning submission processes (i.e. “bids”, tenders and proposals) . . . along with the planning and execution of proactive, broader-scale pursuits.
The multi-faceted skill set I have drawn on in my two decades of helping a vast array of household-name B2G and B2B (and smaller) enterprises secure big-ticket, mission-critical projects, contracts and accounts, has been the fruit of a diverse corporate, and entrepreneurial, background.
I’ve been in daily journalism, and have been a trade journal editor, an international industry researcher and competitive intelligence analyst, a public relations consultant, and a marketing manager and brand manager.
Very early career days included my role as a (Government) ministerial press secretary and Governor General speechwriter (at 20, New Zealand’s then-youngest); my time as an industry-specific reporter and photographer, and my role as National Public Relations Manager for Australia’s then-largest wine group.
More novel CV inclusions have been a series of multi-year, mobile and memorable assignments on behalf of two different corporate collectives that saw me stationed in the United Kingdom, the United States, South East Asia and South Africa, analysing the strategies and activities of the fierce global competitors of my clients’ industries.
I’ve also done a stint in the military . . . in officer training in the Army Reserves, at Australia’s Royal College of Duntroon (with an ardent desire to learn the secrets of military intelligence).
My first book (an industry-specific, hardcover text on public relations) was published when I was 24 – and I’ve since written and seen published, more than 20 books (mainly on marketing and bid-related topics). I do not intend the continual increase in that tally to stop any time soon.
One of my specialisations in the bidding arena has been helping multi-national civil infrastructure contractors win non-price-based, consortium-bid, “project alliancing” or “collaborative contracting” projects. (I’ve also formulated and delivered multiple bespoke training, coaching and mentoring programs for client organisations of all sizes.)
In this form of civil infrastructure contracting, client procurement agencies often team with multiple service provider consortia to deliver projects against well-publicised Governmental imperatives.
Winning these (often nationally significant megaprojects) requires not only a detailed understanding of client-side strategies and priorities at the highest level, but also an understanding of the higher-level corporate strategies at play within the various bidder organisations.
