BID COMMANDOS

ON-TARGET STRATEGY FOR MISSION-CRITICAL BIDS

Avoid Jargon & Unnecessary “Technicalese” in Bids

Bid strategist and writer Jordan Kelly says the No. 1 rule for avoiding jargon and unnecessary “technicalese” is to remember that, when it comes to communicating with a client, it’s always – ultimately – about them, not about you.

Copyright © 2020 Jordan Kelly. All rights reserved.