BID COMMANDOS

ON-TARGET STRATEGY FOR MISSION-CRITICAL BIDS

Thinking from the Client’s Head: The Starting Point of Meaningful Differentiation

With rarely an exception, those organisations that issue market calls with the sole or primary objective of sparking price competition (and getting a cut-throat deal), inevitably pay the price in some other form.

That’s not news. But it doesn’t apply to all potential customer organisations . . . and the ones to which it doesn’t apply are, obviously, the ones smart transport operators want to be targeting.

Copyright © 2020 Jordan Kelly. All rights reserved.