BID COMMANDOS

ON-TARGET STRATEGY FOR MISSION-CRITICAL BIDS

‘Win Themes’, ‘Silver Bullets’ & Other Corporate Claptrap

May operatives in the bidding space bang on about ‘win themes’ and ‘silver bullets’.

But a win theme isn’t something a bid team sits around, chews the fat over and “comes up with” (which isn’t to say that that’s not what many think it is).

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