Client De-Briefs


Hi Jordan,

“Taking your recommendations we approached the bid from a new perspective and it has paid quick dividends. So thank you for your help and I look forward to applying the strategies from Think and Win Bids during the tender phase.”

Joseph-Paul Rossi
Business Development Manager
York Civil Pty Ltd


“I worked with Jordan in 2012 on a $100m tender and I recruited her again for a separate company’s tender in 2017.

“Jordan used strategic review and comprehensive interviewing techniques to extract key information from our senior nominated staff. In each case, this process provided a concise Curriculum Vitae script tailored specifically to the tender. It was thanks to these scripts that our people were best represented as the experienced face of the company, and as such were shortlisted in an extremely specialised field.

“The process Jordan employed was very involved, and the resulting work and subsequent results exceeded expectations.”

Tim Herlihy
Operations Manager
Contract Services Australasia Pty Ltd

'A Well-Defined & Targeted Bid Strategy & Bid Writing Coaching Program'

“Jordan was engaged by Abigroup Contractors to independently review historical bids, suggest document improvements and enhance its pre-bid smarts.

“Through a well-defined and targeted coaching program, skilfully articulated by Jordan, our bid staff gained an invaluable appreciation of the strategic importance of well-researched proposals, in-depth questioning, and forming a deeper understanding of our clients’ value criteria.

“For those companies or individuals serious about the need for their staff to actually think and so improve the ‘non-cost’ and ‘quality elements’ of their relationship contract bid submissions, I recommend Jordan to you.”

Steve Abson
General Manager – Northern Region
Abigroup Contractors (Australia)

'Thrilled with Your Contribution' to Winning Defence Bid

“Jordan, thank you so very much.

“Your contribution to our winning bid was greatly appreciated. We are all thrilled here at the win with the New Zealand Defence Force.

“Again, our thanks.”

New Zealand

JK Bid Critiquing 'Breaks Insular Group-Think'

“In the high stakes, ultra-competitive infrastructure services market, true insight and strategic excellence are invaluable in achieving success.

“Jordan practices what she preaches, and has the ability to provide an independent and insightful critique of the kind that can break the insular group-think that major bid teams can self-create.

“I can recommend Jordan as an advisor to teams looking to check and challenge themselves and their strategies for success before finding out the hard way.”

Rod Naylor
General Manager
Veolia Water North America (New York)

'Remarkable Talent As A Strategic Writer'

“Jordan Kelly recently provided guidance of extraordinarily high quality to Oracle in the planning and production of an important strategic communication project.

“Her sharpness of mind, objectivity and lateral thinking skills were the perfect resources to help us clarify and convey the competitive strengths of our solution.

“Consolidating the benefits of her facilitation skills is her remarkable talent as a strategic writer. This ensured we effectively communicated the superiority of the Oracle solution.”

Cheenu Srinivasan
Director – Planning & Operations
Oracle Corporation

' . . . Clever and Incisive Questioning . . . '

“Jordan Kelly has a totally unique ability to walk into a company and, with clever and incisive questioning, identify the smartest and most relevant competitive strengths on which to build its key marketing productions and sales documentation.

“She’s sharp; sharp enough that I’m glad she’s working with us and not our competitors.”

Building Industry
Marketing Manager
(Household Brand Name and Largest Player in its Sector) Sydney, Australia

'Her Bid Strategy Coaching Changed the Whole Way We Approach Clients'

“Our weekend workshop by Jordan Kelly helped me see the bid evaluation process from the client’s perspective. I now cringe when I look back on some of the bids and client communications I have sent in the past. Her unique perspective was exactly what I was looking for, for our sales and marketing team and all the participants were very impressed with both the content and the delivery.

“I can honestly say that the concepts that Jordan uses have already become part of the way we work and interact with our clients, not only in the realm of a bid, but also in day-to-day interactions. Whilst not for the faint-hearted, Jordan’s workshop lead us through the bid strategy formulation process in a way which completely changed the way we approach our clients. She does this, not by formulas or templates, but by a complete paradigm shift, which truly changes ingrained behaviours.

“Thanks, Jordan, for what should become a pivotal moment in the history of our company.

“PS: It is amazing! Even with general customer correspondence, you have managed to instil a deep-set change in the way I am communicating with my customers.”

Nicholas Dal Sasso
General Manager
Ecotech Pty Ltd (Environmental Monitoring)

'She Has A Great Coaching Style'

“The skill sets she teaches are highly relevant to our business. They can make a huge difference in converting opportunities into prospects, or even creating opportunities in the first place. She has a great coaching style, and whenever resistance arose she handled it well in my view.

“She also showed us how to weave some of her own magic through our writing, to create continuity, relevance and a compelling, readable style. I picked up some great ideas, techniques and principles in these sessions, which I’ll be putting into practice immediately.”

Alliance project manager and bid leader
Alliance Network International Pty Ltd

'A Provocative, Challenging & Totally Dedicated Teacher'

“Jordan is a provocative, challenging and totally dedicated teacher. She is relentless in her pursuit of success on her client’s behalf. This is a very good thing for any organisation that wants to improve its proficiency in business-critical proposals and RFT responses.

“Jordan will accept nothing less than the best output in any area of performance, from preliminary research through to end-product, and the quality of her coaching in all of those areas is such that each member actually does achieve to the very best of their ability, which increases every time she works with us.”

Simon Ormes
Business Development Manager (North Queensland Division)
Abigroup Contractors
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