ON-TARGET STRATEGY FOR MISSION-CRITICAL BIDS
External FocusAnd Why It’s A Must
C-suite executives generally work on the assumption that the organisation’s various departments and its key people have their fingers on the pulse of their customer bases, as well as that of the marketplace in general.
That’s not always the case in reality, writes bid strategist, Jordan Kelly.View PDF of the article.
I’ve seen numerous companies insist on investing huge resources in a bid they didn’t have a chance of winning. And most times the bidder knew it.View PDF of the article.
Journalism offers many principles that a bid writer may valuably heed.
Bid strategist and coach Jordan Kelly cut her teeth in a variety of journalistic positions. She outlines some useful practices “journos” employ to grab and hold the reader’s attention.View PDF of the article.
When you’re under the pump with a short submission timeframe, your best default strategy for getting a top-notch bid out the door in good time and with the least stress possible is to “go with the current” in terms of people’s natural talents.View PDF of the article.
Bid strategist Jordan Kelly says there’s an endless list of reasons why relying on templates is highly inadvisable when responding to EOIs and RFPs.
It’s an equally bad practice to try to produce your informing bid strategy using a template approach. Here are three reasons why.View PDF of the article.
May operatives in the bidding space bang on about ‘win themes’ and ‘silver bullets’.
But a win theme isn’t something a bid team sits around, chews the fat over and “comes up with” (which isn’t to say that that’s not what many think it is).View PDF of the article.
There’s an endless list of reasons why relying on templates is highly inadvisable in high-value tenders and proposals . . . and the advisability of adopting an “anti-template” policy is just as pertinent to bid strategy formulation, as it is to the production of the end submission.
Bid strategist Jordan Kelly explains.View PDF of the article.
Bid strategist and coach Jordan Kelly shares two of the best ways to sharpen your writing skills.View PDF of the article.
The business development team that treats this concept as a verb rather than a currently fashionable noun will find that, over time, the practice pays significant dividends . . . both when pursuing new business and when endeavouring to satisfy existing customers and clients.View PDF of the article.
Listening and hearing aren’t always the same thing. Sometimes they are, but often they’re not. It depends on the orientation and attitude of the “listener”, says bid strategist, Jordan Kelly.View PDF of the article.